Powering the Future of Live Podcasting with Eventbrite and Listener.com
Connecting Podcast Data to Real-World Experiences
Listener.com gives podcasters access to first-party audience data from platforms like Apple Podcasts, Spotify, YouTube, and social media channels. Now, with Eventbrite as an integrated partner, you can connect your Eventbrite ticketing, attendee, and revenue insights into our analytics dashboard to have all of your data in one place.
Plan Live Shows Where Demand Already Exists
Use Listener.com's audience geography and Eventbrite’s attendee data to see exactly where your most passionate listeners live. Identify high-demand markets, route tours intelligently, and plan live podcast events with confidence.
“By merging podcast listener data with event performance insights, Eventbrite and Listener.com give creators a deeper understanding of their audience — helping them use data to shape their stories and create smarter, more successful live podcast events.”
The Rise of Live Podcasting
Podcasting has never been more popular or more ready for live experiences. Globally, the podcast audience is projected to reach 600 million listeners by the end of 2025, according to Podcast Statistics. Audiences are craving connection, community, and in-person moments with the creators they follow.
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Books & Literary Arts has become one of the fastest-growing live podcast categories — attendance surged 146% and events jumped 134% as demand continues to rise.
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Sports & Fitness and Performing Arts are also accelerating — with attendance up 51% and 28% respectively, reflecting a strong audience shift toward in-person experiences.
“Podcast creators are realizing what we’ve seen for years — there’s nothing quite like the magic of bringing your community together in person. Live podcast events are becoming one of the strongest ways for creators to deepen connection and build lasting relationships with their audiences.”
Why This Partnership Matters for Podcasters
The partnership between Eventbrite and Listener.com brings together two essential parts of the creator journey: understanding your audience online and engaging them in the real world. By combining listener analytics with Eventbrite’s global event ecosystem, podcasters can finally see the full picture of their audience — who listens, who shows up, where demand is strongest, and how live experiences deepen connection and community.
With Eventbrite and Listener.com, podcasters can:
Tap into Eventbrite’s massive live-events audience to grow your community.
Eventbrite connects creators to hundreds of millions of event-goers every year. With live podcast events on the rise, podcasters can now reach a built-in audience actively searching for in-person experiences. Pairing Listener.com’s audience insights with Eventbrite’s global demand helps your show get discovered, fill rooms faster, and build a loyal real-world fan base.
Use data to bring your community together in the right cities.
Listener.com helps you pinpoint where your most dedicated listeners live — and Eventbrite helps you meet them. By combining Listener’s first-party listener analytics with Eventbrite’s attendee and ticketing insights, podcasters can plan smarter tours, choose high-conversion markets, and create in-person events that deepen connection and strengthen community.
Prove audience engagement with unified online + offline reporting.
Sponsors want proof of true fan engagement, not just download numbers. With Eventbrite and Listener.com, podcasters can showcase listener data alongside live event performance — ticket sales, attendance, revenue, sell-through, and more. This combined view helps creators unlock higher-value sponsorships, justify premium pricing, and demonstrate the full power of their audience both online and IRL.
“Live podcasting isn’t a side hustle anymore. It’s the next frontier for creators who want to grow their audience, monetize their content, and bring their communities together.”
The Next Era of Live Podcasting
As podcasts evolve from audio to real-world experiences, this partnership gives creators the tools to build stronger, data-driven businesses around their communities. By combining listener insights with live event performance, podcasters can grow in ways that were never possible before.
Whether you are an independent creator planning your first live show or a network preparing a multi-city tour, our team is here to help you turn loyal listeners into ticket buyers and live events into real opportunities.
“Listener.com has completely transformed how we manage data and analytics across our entire network.”
Frequently Asked Questions
What does the Eventbrite and Listener.com integration do?
No. Listener delivers insights that help shows at every stage grow smarter.
How does Listener.com collect my listener data?
Listener.com pulls first-party insights directly from platforms like Apple Podcasts, Spotify, YouTube, and social channels. Your data updates automatically, giving you an accurate picture of your audience across every platform.
Do I need an Eventbrite account to use the integration?
Yes. Once you connect your Eventbrite account, Listener.com automatically syncs your live event performance data, including ticket sales, attendees, revenue, and city-level engagement.
What types of podcast events does this integration support?
The integration is built specifically for live podcast tapings, multi-city tours, fan meetups, and creator-led experiences hosted through Eventbrite. Whether you’re planning a single live show or a full tour, Listener.com helps you understand where to go and how your audience converts in each market.
Can Listener.com help me decide which cities to host live shows in?
Yes. Listener.com’s Engaged Listener Heatmap shows where your strongest audience segments live. When paired with Eventbrite event performance data, you get a clear view of which markets are most likely to sell out.
How can this integration help me grow my podcast business?
By unifying your listener analytics with Eventbrite’s real-world event performance, you can plan smarter tours, convert more fans into attendees, and present comprehensive, sponsor-ready reports that highlight both online engagement and in-person demand. It gives podcasters a clear path to building repeatable, scalable revenue through live experiences.
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